Experiences will change.
Experiences will become hyper-personalized and curated, even if the level of depth varies.
When buying a new pair of shoes, you'll only see your size and models that are heavily recommended to you. Recommendations can include items that are infrequently viewed and purchased.
When it comes to more meaningful experiences and interactions, the recommendations will be similar to when a very close friend recommends you meet someone, or invites you to a certain experience they think you'll enjoy.
The depth of information matching behind the recommendation will be deeper than any human could achieve.
The array of possible recommendations will be infinite while the presentation is limited by design.
The trust the user has in each recommendation will be of the highest level.
Change will come quickly.
Hyper-personalized and curation will be slow, and then all of a sudden. Many things are needed to be the company that's able to pull it off. Information, Trust, Social Dynamics, Software, Hardware, specific execution and GTM, unconventional growth strategies, particular views of the future, extremely long-term thinking, an obsession over privacy and discretion, and more.
Expectations will change.
When this change comes, old vs new user experience will be unmistakable. Users will expect all interactions to be hyper-personalized and curated. Part of the challenge that the winning company will have is waiting for every new offering to be 100%+ perfect before launching.
Important to note:
For this to work correctly customers and users will seek this experience. They won't seek it from everyone, everywhere. They'll want to control when they have personalization.
This differs from the current, sub-optimal experience of searching for something on Google and having it appear on Instagram.
There will be an important later of Trust (view trust article) which will be an important factor in making this future possible.