Information

Trust leads to information. Not your name and address, but the relevant personal information which enables your closest friends to make extremely accurate and relevant recommendations and suggestions.

Why it matters

As seen in the article about trust, this information is used to recommend:

• Who you meet

• Who you hire

• Who you invest in

• Who invests in you

• What activities you do

• The coffee you drink

• Bank you use

• Car you drive

• Products you try

• …

Connecting people

When you connect two people who you know well, why do you connect them?

There might be a practical reason, for example, one is an early-stage founder building in the financial b2b space and the other is an exited founder in that same space looking to make angel investments.

But the best connections have another component. There's a feeling you have of "you two should definitely meet".

You know they're going to hit it off.

After the meeting, your hypothesis is confirmed, and they hit it off.

The feeling of you two should definitely meet is created by considering everything you know about both parties. You do it in an instant. It feels natural and obvious. But under the hood, you're making connections between millions of data points.

Our bet

We believe we'll be able to create an amazing relationship with our users. Build trust over the long term by consistently prioritizing them and providing them with incredible experiences and immense value.

Through getting to know our users over time (and safely caring for their personal information) and we believe we can make these "natural and obvious" connections that change the trajectory of their life, and lead to immense personal and professional value.