Trend
Following the realization of death and the offline trend seen in the previous article, we believe that people will close some apps for good, and limit usage and notifications of others.
If you believe in this future movement, we can extrapolate the relationship User-App to User-Device. Since our main devices (iPhones) are a cluster of these apps.
To that end, we believe people will be turning their phones over more often, and leaving them behind alongside their computers or Vision Pros more often.
Offline being a luxury includes technology becoming almost invisible when you’re intention is to live outdoors or with others.
The Future Device
It means only getting hyper-personalized curated notifications when you need to see it, and it’s something time-place specific and will help you connect in a more profound and genuine way, and therefore help you live a more meaningful and intentional life.
We believe that a device of the future is one that you carry with you at all times. It’s one which is invisible most of the time. It doesn’t seek your time. Its function is to give you a better life. It sends you on missions that you can accept or reject.
Example:
You travel to Portugal for a week and are going on an early 7 am run. You leave your phone at home and are tracking your run with another device.
Right before you start running you see a notification that says something like:
“Jamie XXX is about to start his run as well and is 800 meters away. He’s a new dad of twins, is also from Brooklyn, and has been living in Portugal for 5 years. You have a handful of friends in common including X, Y, and Z. Do you want to run with him?”
Conclusion:
The user-app relationship change can be extrapolated to user-device.
Technology will adapt as people realize they're going to die.
There will be a new piece of hardware that we adopt. It'll send us on hyper-personalized and curated missions which it tells us about given our location, current activity, etc.